100% Auto Live is a 2-day event taking place on October 31st and November 1st, 2026, at the Rotterdam Ahoy, covering an area of 30,000 square meters in 6 different halls. The event is the largest car show of the year, catering to all car and motor enthusiasts in the Netherlands. The event features a 1.5-meter high and 100-meter long Car Catwalk, where a show is presented every hour, featuring interviews, high-performance cars, premieres, and more. The Live Action Arena hosts drift shows, which have been a tradition at Rotterdam Ahoy for years, with professional drifters performing in front of a large outdoor audience. Over 300 unique cars from all over Europe are on display, including hypercars, supercars, classics, sports cars, tuning cars, muscle cars, lowriders, drag racers, rally cars, and more. The event also features hypercars, with previous editions welcoming Koenigseggs, McLarens, and Bugattis. Super cars, including Ferraris, Porsches, Lamborghinis, and Aston Martins, are also on display. Classic cars, including BMW E30 and Golf 1, as well as rally icons like the Audi Quattro, are also showcased. Tuning cars from the UK, Germany, and Belgium are also on display, offering a unique opportunity to see these creations up close. Motorbikes, including sporty models like the Ninja H2 and Panigale V4S, as well as customized bikes, are also on display. The event features various forms of autosport, including drag racing, drifting, circuit racing, and rally racing, with five legendary Audi rally icons, including the Audi Quattro Pikes Peak '87, and the championship Formula 2 car from MP Motorsport. The event also features various shops and stands offering a wide range of products and services, including wheels, tires, performance parts, exhaust systems, oil, car audio, and styling products, as well as lifestyle stands selling non-automotive products.