100% Optical is the UK's largest optical event, taking place from 27 February to 1 March 2027 at Excel London. Organised in partnership with the Association of Optometrists (AOP), the event provides a dynamic platform for optical professionals to discover the latest in eyewear, contact lenses, technology, and business solutions. The event attracts over 11,000 professionals from across the world, offering a unique opportunity to network with peers, explore 5,000+ brands from 250+ leading suppliers, and earn valuable CPD points through a world-class programme curated by Dr Ian Beasley. The event features 120+ hours of CPD-certified seminars, 9 runway catwalk shows showcasing the hottest trends, and a 100% Studio sponsored by Nikon Lenswear UK, which champions independent eyewear designers. The event also includes smaller group sessions, known as Future Practice, and a Dispensing Workshop where attendees can learn from experienced craftsmen. Additionally, the Optical Academy offers CPD-accredited sessions for optical assistants and practice managers, while the Love Eyewear Awards celebrate and promote the best in eyewear amongst independent and major designers, manufacturers, and retailers. The event is expected to be a hub for innovation, education, and collaboration, making it an unmissable event for anyone in the optical industry.
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