The AB HOF Messe in Wieselburg is Europe's leading special exhibition for direct marketing of agricultural products. The event takes place from March 5 to 8, 2027. The exhibition is a central meeting point for producers, professionals, and consumers who value quality, regional products, and innovation. The event combines two strong areas: a B2B section and a B2C section. In the B2B section, suppliers of machines, equipment, packaging solutions, services, and more present themselves, offering professional processing, marketing, and management solutions. The section includes lectures, workshops, and a targeted program providing additional knowledge and current impulses. In the B2C section, agricultural businesses sell their self-produced specialties directly to the public. The exhibition features a wide range of products, including bread, cheese, meat, fruit juices, honey, jams, natural cosmetics, and handmade products. Prizes, tastings, and themed evenings, such as the Steirerabend, provide enjoyable experiences. The event is aimed at professionals in direct marketing and conscious consumers, offering real added value and bringing people together. The exhibition takes place in Halls 3 to 9 and 10 to 11, with varying opening hours: from 9:00 AM to 5:00 PM on Friday to Monday, 9:00 AM to 6:00 PM on Friday and Sunday, 9:00 AM to 12:00 AM on Saturday, and 9:00 AM to 5:00 PM on Monday.
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