The Abrin is the main event of the toy industry in Latin America, and the fifth largest in the world. The event, Abrin 2026, is the primary meeting point of the toy industry in Latin America, bringing together all links in the value chain. It is the first major commercial event of the sector, connecting manufacturers and retailers in an environment that presents exclusive launches, facilitates direct negotiations, and offers content that inspires retail growth. The event combines scale, tradition, and global relevance, consolidating brands as innovation leaders and strengthening the competitiveness of those who buy and sell toys throughout the year. The Abrin 2026 features five main attractions: Game Show, a practical and objective presentation of the games of participating brands, aiming to train sales teams and boost results in the retail sector; Abrin Cast, discussions on the toy universe directly from the fair's pavilion; Rota Abrin Trends, an initiative that highlights the products and solutions of exhibitors in the categories of launches, trends, and innovation at Abrin 2026; Abrin Talks, a space for discussing innovations, trends, and the future of the toy market. The event also features over 20,000 visitors, 1,500 launches, and 200 exhibiting brands, and offers opportunities for sponsorship and partnership. The Abrin 2025 was a success, with over 20,000 visitors, 1,500 launches, and 200 exhibiting brands, and the event's blog provides exclusive content on the market, trends, and innovations that are redefining the future of play and retail.
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