The Allergy & Free From Show is a dedicated health show focused on the free-from market in the UK, taking place on 9-10 May 2026 at the NEC Birmingham. The event is designed for individuals who lead a free-from lifestyle due to medical needs or lifestyle preferences, including those living with allergies, intolerances, coeliac disease, hay fever, or eczema, or requiring a diet free from gluten, wheat, eggs, nuts, or dairy. The show provides an opportunity to shop hundreds of free-from food, drink, health, and lifestyle products and services, featuring both established brands and start-up companies.
The event features an impressive lineup of speakers, including Olympic swimmer and coeliac advocate Becky Adlington, queen of gluten-free Becky Excell, and The Gut Health Doctor Dr Megan Rossi. The Inspiration Stage, sponsored by Koko Dairy Free, will host various talks and performances, while the Balmonds Skin Hub and Hormone Health Hub, sponsored by Arla LactoFREE, will offer expert advice and guidance. The Kitchen, also sponsored by Arla LactoFREE, will provide a space for attendees to engage with exhibitors and learn about the latest products and trends.
The Health & Wellness Zone will offer a range of activities and services, including life coaching, mental and physical wellbeing support, and skincare consultations. Exhibitors at the show include companies offering gluten-free, lactose-free, nut-free, and vegan products, as well as services for mental and physical wellbeing. With its diverse range of products and services, the Allergy & Free From Show promises to be a great day out for the whole family.
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