The Arabian Travel Market is a leading international travel and tourism trade show that takes place from 17 to 20 August 2026 at the Dubai World Trade Centre in Dubai, UAE. The event has been at the heart of the industry for over three decades, driving growth and creating opportunities for visionaries and leaders to shape the future of travel. The event caters to four main sectors: Leisure, Luxury/Ultra Luxury, Business Events, and Corporate Travel, blending seamlessly to inspire new possibilities.

The event features various zones, including ATM Travel Tech and the Tech & Innovation Zone, which showcase the latest breakthroughs in AI, AR/VR, fintech, and sustainable technologies. IBTM @ ATM connects the global business events community with the region's fast-growing meetings and mega-events sector. The ATM Ultra Luxury Lounge is an exclusive platform where the world's most prestigious travel brands meet high-net-worth buyers.

The event attracts a global audience, including travel agencies, countries, and industry experts, who come together to engage, promote their countries, and build on opportunities. The event features a conference that brings together thought leaders to share their expertise and innovations, establishing the region as a leader in travel and tourism.

The Arabian Travel Market offers a platform for exhibitors to showcase their products, create quality leads, and build long-lasting relationships with buyers. The event features a range of activities, including speaking engagements, networking opportunities, and product showcases. The event is a must-attend for anyone in the travel and tourism industry, with over 40,000 attendees expected to participate.

The event's program includes various sessions and activities, including the Tech & Innovation Zone, IBTM @ ATM, and the ATM Ultra Luxury Lounge. The event also features a Sustainability Pledge, which champions carbon-negative practices, electric aviation, and biodiversity restoration. The event promises to deliver a brighter, more connected future for travel, with a focus on innovation, technology, and sustainability.