The 2026 Atlanta Jewelry Show (AJS) is a bi-annual event that takes place on August 22-23, 2026, at the Cobb Convention Center in Atlanta. The show is organized by the Southern Jewelry Travelers Association, a trusted community that has been hosting the event since 1950. The event is designed to bring together jewelry industry professionals, including buyers and exhibitors, to discover new collections, learn from experts, and build lasting relationships. The show is centered around the theme of understanding customers at every step of the buying journey, with education programs and floor experiences aimed at strengthening this knowledge. Attendees can expect to gain insights on how to understand their customers, strengthen sales, loyalty, and long-term value. The event features a variety of experiences, including education programs, BenchFusion, FutureFusion, GIA Labs, and social gatherings. The education program, rebranded as RetailFusion, will cover topics such as marketing, sales, product, finance, operations, leadership, and technology. The show also features live demonstrations and hands-on techniques at BenchFusion, where master jewelers showcase their skills. Additionally, the FutureFusion Jewelers program provides young participants with hands-on training in real jewelry-making skills. The GIA Diamond Grading Lab will also be available for the first 15 participants, offering essential training for achieving Online Graduate Gemologist and Graduate Colored Stones Diplomas. The show also includes social gatherings, such as the IceBreaker and Mingle (Oscar-Themed Party), where attendees can connect beyond the show floor and form lasting industry connections. The Cobb Convention Center is undergoing renovations, but the new design will feature a two-story grand entry, brighter common areas, refreshed exhibit halls and ballroom, and expanded meeting and boardroom spaces with modern technology.