Baby & Stroller China 2027, the 18th Shenzhen International Stroller, Mother and Baby Product Fair, will take place in April 2027 at the Shenzhen World Exhibition & Convention Centre, a newly built world‑class venue offering upgraded exhibition spaces and services. The fair is positioned as the largest trade platform for stroller, mother‑and‑baby, toy, hobby and licensing industries in South China, running concurrently with Toy & Hobby China and Licensing China to create a comprehensive marketplace for related sectors.

The event targets industry players seeking to enter or expand within China’s baby‑product market, including manufacturers, brand owners, distributors, retailers, sourcing agents, and service providers. It also welcomes buyers, journalists, and other trade professionals from the global supply chain. In 2026 the combined shows attracted 1,495 exhibitors from eight countries and regions, 77,031 visitors representing 83 countries and regions, and occupied 130,000 sqm of gross exhibition space, indicating the scale of participation that the 2027 edition aims to exceed.

Exhibitors can choose between raw‑space booths (minimum 36 sqm at RMB 1,450 per sqm, without equipment) or standard‑booth packages (minimum 9 sqm at RMB 1,900 per sqm) that include a fascia, table, two chairs, a 300 W power socket, three spotlights and a garbage bin. The venue’s larger crowds and enhanced facilities are intended to facilitate business exchange, market intelligence gathering, and the pursuit of new retail opportunities across China’s fast‑growing consumer landscape.

While the fair’s program is centred on the exhibition floor, the presence of concurrent shows creates opportunities for networking sessions, product demonstrations, and informal meetings between buyers and sellers. The format emphasizes a physical showcase of over 2,100 exhibiting brands, allowing participants to experience the latest innovations in baby strollers, safety equipment, feeding accessories, maternity wear, toys, hobby items and licensed merchandise.

The fair’s overarching goals are to help participants expand into the Chinese market, provide up‑to‑date market information, and enable direct contact with a diverse visitor base. By relocating to Shenzhen, the organizers aim to strengthen the platform for business exchange and capitalize on the city’s status as a logistics and retail hub. The event’s official materials include a 2026 factsheet, brochure, visitor flyer and sponsorship