BBB Maastricht is a horeca trade fair for Dutch and Belgian horeca professionals, wholesalers, star chefs, entrepreneurs, service providers, and suppliers. The event takes place from October 5 to 7, 2026, at MECC Maastricht. It is considered a crucial event for the success of horeca businesses, offering a unique and personal experience with a high-quality program. The fair is characterized by its international character, carefully designed exhibition floor, and high-quality program.

The event features various areas, including the (Non-) Food Area, where visitors can find everything needed to make a horeca business successful, from menu cards to tableware and snacks to spices. The Drinks Area is dedicated to suppliers of drinks, both alcoholic and non-alcoholic, as well as sustainable solutions. Folie Culinaire is the heart of the fine dining scene, where visitors can explore the latest trends and experiences.

The MICHELIN Guide Ceremony will take place on October 5, 2026, at the same location, attracting attention from both the Netherlands and Belgium, and resulting in a crowded exhibition floor of horeca professionals from various segments. The event provides an opportunity for decision-makers and co-decision-makers to connect with exhibitors, including star chefs who will visit the fair after the ceremony.

The event offers various packages for exhibitors, including the ability to promote their products and services before and during the fair. The fair attracts a large number of potential customers from the region, making it an essential tool for businesses in the Benelux region.

Previous editions have seen over 350 exhibitors from the Netherlands and Belgium, showcasing a wide range of horeca products and services for various segments. The event provides a platform for exhibitors to connect with potential customers and inspire them with their products and services.