The International Beauty Show 2027, now rebranded as Be+Well New York, is a premier event for beauty and wellness professionals, taking place at the Javits Convention Center from March 7-9, 2027. The show is a merger of the International Beauty Show (IBS) and the International Esthetics, Cosmetics and Skin Care Conference (IECSC), bringing together over 100 years of combined experience in the industry. The event is designed for salon owners, hairstylists and colorists, barbers, specialty technicians, and other beauty professionals seeking to master their craft, build their brand, and elevate their business.

The Be+Well New York 2027 Show App is available for download, providing attendees with a personalized experience, including access to show updates, maps, and schedules. The app is sponsored by Master and offers features such as push notifications, login, and password creation. The event features a comprehensive program, including hands-on workshops, conference sessions, and product-focused education, led by industry icons and experts.

The speaker lineup includes renowned professionals such as Beauty Candy Shaw, Asil Simsek, and Anjali Wrenn, among others. Key topics covered at the event include hands-on workshops, hair techniques and trends, makeup and nail enhancements, business growth and leadership, and marketing, branding, and digital mastery. Conference highlights include a full schedule, specialized neighborhoods with over 500 exhibitors showcasing the latest trends, tools, and products, and hands-on demonstrations and exclusive previews.

The event also addresses common challenges faced by beauty professionals, such as rising product and supply costs, staying ahead of trends, finding quality tools, and adapting to changing client expectations. Attendees can choose from various ticket options, including the VIP Pass, Premium Pass, and Expo Pass, each offering a unique experience with varying levels of access to conference sessions, product-focused education, and show floor networking opportunities.

Be+Well New York is an ultimate event for beauty and wellness professionals to master their craft, build their brand, and elevate their business, providing a comprehensive platform for networking, education, and innovation.