The 30th edition of China Beauty Expo (CBE) will take place in Shanghai from May 12-14, 2026, under the theme "30 & Beyond, Rise with Innovation." This event will gather over 3,200 exhibitors, including 1,500+ companies covering OEM/ODM, ingredients, packaging, and equipment, and will attract professional visitors from 120+ countries and regions. The expo is a gateway to China's beauty market, with rising demands and a growing middle class, and offers access to China's master distributors, importers, and decision-makers of brands.

CBE 2026 will present cutting-edge products, technologies, and strategic launches from global beauty leaders, champions of Eastern aesthetics, and fast-growing emerging brands. The event is divided into two main sections: CBE Supply, which is the largest beauty supply chain platform, showcasing technological strength from beauty manufacturers in abundance, and CBE Brands, which is a professional platform for personal care, makeup & fragrances, beauty, health & wellness brands, nail & eyelash brands, and related services.

The expo will cover various categories, including packaging, OEM/ODM, machinery & equipment, ingredients, and raw materials, as well as personal care & skin care, color cosmetics, perfume & fragrances, baby care, household cleaning, medical beauty, salon & spa products, and nail & eyelash. Visitors will have the opportunity to discover innovative beauty suppliers, gain access to 10,000+ trendy brands and products, and stay up to date with the latest trends and technologies.

The event will also feature summit forums and wonderful events, providing a platform for communication and commerce between exhibitors and visitors. As a global trade fair for 30 years, CBE will introduce thousands of high-quality exhibitors from the upstream supply chain to finished products, making it a must-attend event for industry professionals.

The target audience for CBE 2026 includes professional visitors from the beauty industry, such as manufacturers, suppliers, distributors, and retailers, as well as industry experts and thought leaders. The event aims to provide a platform for exhibitors to showcase their products and services, and for visitors to source new products, learn about the latest trends and technologies, and network with industry professionals.

The program for CBE 2026 will include exhibitions, summit forums, and other events, with a focus on innovation, sustainability, and technology. The goals of the event in