The Canton Fair, also known as the China Import and Export Fair, is the largest trade fair in China, held annually in Guangzhou, China. It is a globally recognized event attracting over 200,000 visitors from approximately 200 countries. The fair features around 24,000 exhibitors showcasing their latest products across three phases. The Canton Fair has been running since 1957 and is now the largest fair in China, generating over $1.2 trillion in sales annually. The event is a hub for international trade, bringing together industries that have contributed to China's position as the world's first choice for outsourcing products and components.

The fair is divided into three phases, with specific dates for each phase: Phase 1 is scheduled for October 15-19, 2025, and October 15-19, 2026, Phase 2 for October 23-27, 2025, and October 23-27, 2026, and Phase 3 for October 31-November 4, 2025, and November 1-5, 2026. Each phase operates from 9:30am to 6:00pm.

The Canton Fair is targeted towards businesses from all over the world seeking to discover the latest products from China and establish long-term relationships with suppliers. ChinaDirect Sourcing offers a comprehensive tour and translation services to assist attendees in navigating the fair and making informed decisions.

The tour includes a 2-day master class that provides valuable insights into importing from China, including selecting suppliers, understanding their capacity, and calculating profit margins. A professional Chinese Trade Assistant is also available to guide and translate, helping attendees avoid potential pitfalls and ensuring a smooth business experience.

The Canton Fair is an essential event for businesses looking to establish themselves in the global market, offering a unique opportunity to connect with Chinese manufacturers and suppliers.