SIGEP China, the Chengdu International Sign & Advertising Exhibition, is Asia’s largest one-stop procurement platform for the signage, advertising, and display industries. Scheduled for 7-9 March 2025 at the Western China International Expo City, the 2025 edition will occupy 80,000 m² and host more than 1,200 exhibitors and 60,000 professional visitors from 100-plus countries. The show is organised jointly by CSGIA, the China Advertising Association and Reed Sinopharm, and is strictly in-person; no virtual component is planned. Target audiences are brand owners, retail chains, media buyers, designers, fabricators, installers, systems integrators, print-service-providers and municipal authorities responsible for way-finding, city beautification and smart-city projects. The exhibition is structured around six vertical zones: digital ink-jet & textile printing; laser engraving/cutting & CNC routing; LED displays, video walls and creative lighting; commercial display equipment; sign-making substrates and media; and advertising textiles & soft signage. More than 3,000 machines will operate live, including high-speed UV printers up to 5 m wide, 3-D vacuum sublimation units, 200-W laser cutters, mini-LED transparent screens and 8K XR virtual-production stages. A parallel “Smart Retail & Display” sector showcases holographic shelves, AI-driven shelf-edge screens and recyclable cardboard LED cabinets. The 2025 conference theme is “Green, Digital, Cross-Boundary”. The three-day summit features 120 speakers: HP, EFI, Roland, Canon, Durst, SwissQprint, Epson, Konica Minolta, 3M, Avery Dennison, Philips, Samsung, Tencent, Alibaba, JD Logistics, Huawei Cloud, and the Planning Bureau of Chengdu. Agenda highlights include: “Carbon-Neutral Print Production”, “AI-Generated Content for DOOH”, “Urban Digital Twin Signage”, “Textile Printing on Bio-Based Fabrics”, “Retail Media Networks in Asia”, and “IP Protection for Digital Fonts”. New for 2025 are two match-making programmes: “Brand × Supplier 1-on-1” pre-schedules 3,000 buyer meetings, while “Overseas VIP Hosted Buyer” underwrites flights and accommodation for 500 top distributors from India, Russia, Vietnam, Indonesia and Brazil. Concurrent events include the finals of the “Chengdu Skills Competition for Digital Printing”, the “Greater China Sign Design Awards” and live workshops on colour-management, LED module repair and recyclable fabric welding. Admission is trade-only; registration closes 24 hours before the show op