Cosmoprof CBE ASEAN is a premier event that serves as the gateway to Southeast Asia's expanding beauty markets. The event is designed to provide international brands with access to high-quality products at more affordable rates compared to Western countries. Thailand, as the entry point to the ASEAN beauty market, offers tremendous potential for international brands. Additionally, members of ASEAN can take advantage of favorable trade policies within the region. The 2026 edition of Cosmoprof CBE ASEAN will take place at the Queen Sirikit National Convention Center in Bangkok from June 24 to 26, 2026.

The event will feature a comprehensive exhibition showcasing all beauty sectors under one roof, including branded finished products for the retail and professional sectors, as well as the entire beauty supply chain. The exhibition will also provide a platform for attendees to connect with key industry players, establish strategic partnerships, and elevate their business to the next level.

The event will feature a lineup of renowned speakers, including Heloise Lefebvre Du Prey, a French cosmetics expert with a passion for Asian beauty; Dr. Kulabutr Komenkul (Tam), Assistant Professor and Co-founder of ArokaGO, a Thai Medical and Wellness Tourism Platform; Dr. Ascha Thangpattanakul, a Thai Board-certified physician in Preventive Medicine and Medical Director of The VOGUE Clinic; Sittichai Kaewsuriyan (Dash), Sales Manager at Aztech Innova Co., Ltd.; and KinShen, a Principal Analyst at Mintel who looks after the South APAC region.

The event program will include educational seminars and live-demos, providing attendees with a preview of the latest trends on the market. The Queen Sirikit National Convention Center is a convenient venue, situated in the heart of Bangkok, with easy accessibility by car, taxi, and public transportation. The QSNCC station is located within the venue premises, further enhancing ease of access for attendees.