The Digital Marketing & Communications Expo (DMC Expo) is the Middle East’s largest annual gathering for data-driven marketing professionals, attracting 6,000+ visitors and 200+ technology vendors to the Dubai World Trade Centre. The 2024 edition, scheduled for 17-18 September, is positioned as an in-person, CPD-accredited conference and exhibition built around the theme “AI-Powered Growth: From Data to Dollars”. It targets CMOs, performance marketers, CRM directors, e-commerce heads, media planners and growth hackers who need to convert first-party data into measurable revenue in a cookie-less future. Over two days the programme is split into four parallel streams: Performance Marketing, Customer Experience & CRM, MarTech & Automation, and Content & Social. Each stream opens with a 30-minute visionary keynote followed by case-study driven panels, live tool demos and closed-door round-tables under Chatham-House rule. Confirmed 2024 speakers include H.E. Dr. Ahmed Belhoul Al Falasi, UAE Minister of Education, on national AI skills strategy; Sir Martin Sorrell, Executive Chairman of S4Capital, on the post-cookie media supply chain; Raja Rajamannar, Chief Marketing & Communications Officer of Mastercard, on quantum marketing; and Nada Al Tuhami, Head of Growth for TikTok MENA, on algorithmic commerce. Google, Adobe, Salesforce, Oracle, HubSpot, Snapchat, Meta, AWS and IBM are among the exhibitors launching regional beta products. A dedicated “Start-up Village” hosts 40 emerging martech firms pitching to a jury of regional VCs for a USD 100,000 proof-of-concept prize. The agenda also features certification workshops on GA4, CDP implementation and marketing mix modelling; an “AI Ethics Lab” co-hosted with the UAE’s AI Council; and a live hackathon where teams build predictive LTV models using anonymised retail data. Networking components include sunrise yoga for delegates, a women-in-tech breakfast, closed-door CMO dinners and an after-party at Museum of the Future. The event is organised by Informa Markets, supported by the Dubai Chamber of Digital Economy and accredited by the Digital Marketing Institute for 24 continuing-education hours.