The 24th edition of the EPHJ Show will take place from 16 to 19 June 2026 at Palexpo in Geneva. Targeted at the watchmaking and medtech industries, the event aims to explore new markets and develop business opportunities. Key speakers include Marco Tedeschi, François Billig, Jean-Jacques Weber, Olivier Müller, Serge Maillard, and Alexandre Catton, who will share their perspectives on the current state of the industry. The event revolves around the theme of reinventing watchmaking, with a focus on preserving volumes and professions while adapting business models. The debate, held on World Watchmaking Day, emphasized the need for a "collective reflex" between brands and subcontractors to address the slowdown in the watch market. The market was described as polarized, with some brands outperforming, a soft middle segment, and a struggling low-end segment, particularly in China. The event will discuss topics such as pricing elasticity, process innovation, and the use of new materials to regain volume in the entry-level and mid-range segments. The show will also feature a rich program, including contributions from industry experts and media representatives. The EPHJ Show aims to promote the strength of Swiss Made, avoid ecosystem dilution, and rebuild volume platforms for a sustainably attractive Swiss watch industry.
