The eTail Germany 2027 conference is a DACH eCommerce and digital marketing event designed to inspire retailers and brands to drive results in a rapidly evolving market. The event aims to help retailers enhance their digital capabilities, optimize resources, and boost customer engagement while managing rising costs. The conference features a lineup of experienced industry-leading speakers, including Andrea Schilling, Vice President of Tech Strategy & Operational Excellence at MediaMarktSaturn, Juan Jose Dardon Mota, Head of Tech Strategy at Otto, and Patrick Mueller, Chief eCommerce Officer at Decathlon. Other speakers include Joao Silva, Country eCommerce Manager Germany at Ikea, Pallavi Modi, Director of Product - Acquisition & Retention, AI & Tech Platforms at Zooplus, and Marcela Gutierrez, Global Head of Digital Analytics at Fossil. The event is structured around high-value and high-status presentations, panels, and small working discussion groups, providing attendees with the opportunity to learn from the speakers and each other. The agenda is based on 60 research interviews with retail and D2C brand leaders to ensure that every challenge and opportunity faced by attendees is addressed. The eTail Germany conference offers a unique blend of high-level strategy and hands-on insights, making it an ideal platform for retailers and brands to broaden and deepen their knowledge on different solutions and applications for the future of marketing and retail media.
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