Fertility Show Africa is the continent's first and only event targeted at those trying to conceive and those on a journey to parenthood. The event's mission is to break the silence around the fertility issues that more than 15 percent of South Africans face when it comes to building their families. Fertility Show Africa offers those attending the opportunity to engage with specialists and experts in a supportive and unobtrusive environment, making the show an invaluable resource for those looking to start or expand their family. The event brings together top class fertility clinics, experts, and specialists, including doctors, clinicians, practitioners, donor, adoption, and surrogacy agencies, equipment advisors, advice groups, pharma and supplements, complementary and alternative therapy practitioners, mental health practitioners, dieticians, nutritional consultants, and holistic therapists, financiers, and legal professionals, as well as brands and products supporting the fertility journey and journey to parenthood.

The Expert Talks programme features daily talks presented by world-leading specialists, experts, and clinicians on topics that impact the journey to parenthood, including support sessions with leading professionals in fertility who have struggled with their own fertility issues. The support sessions provide a platform for visitors to get their questions answered through a series of Q&A sessions and audience participation. The event also features an in-person Expo area showcasing the latest fertility and journey-to-parenthood products and solutions, enabling visitors to have direct conversations with exhibitors.

The show is a unique opportunity for healthcare professionals to explore and discover the latest cutting-edge technologies, products, and solutions in the field of fertility, as well as meet and network with industry colleagues. The event is supported by the Infertility Association of South Africa (IFAASA) and the South African Society of Reproductive Medicine and Gynaecological Endoscopy (SASREG), which will provide leading experts in the field of Reproductive Medicine to help visitors become informed and educated to help them in their journey to parenthood.