The event is the Fieracavalli, a equestrian competition that takes place in Verona. The target audience appears to be horse enthusiasts, riders, and breeders. The event features various competitions, including the Longines FEI Jumping World Cup presented by KASK, which is a major equestrian competition.
The program includes the Golden Gala, Crazy Horse Night, and other events. The event also features a Breeder Reviews section, which suggests that breeders will be showcasing their horses. The Horse Friendly Arena is also mentioned, indicating that the event prioritizes the welfare of the horses.
The event includes a Commercial Area, likely for vendors and sponsors. World races are also featured, which may include international competitions.
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