The International Franchise Fair is the best exhibition for franchises looking to expand in Mexico, focused on serving investors and entrepreneurs seeking an innovative and consolidated business model. The event is a meeting point for investors, consultants, speakers, national and international franchises, and suppliers from various industries. The 49th edition of the International Franchise Fair will take place at the WTC CDMX. The event is expected to attract +14,000 highly qualified visitors, +200 national and international exhibitors, and +30 specialized brands in provision (New Producers Pavilion). The fair will feature +23 innovative business models. The event will be held on March 5-7, 2026, in Mexico City, Mexico. The city was chosen due to its strategic location, with over 20 million inhabitants in the metropolitan area, a high competitiveness index of 63.22, and 6 states forming the metropolitan area, accounting for 15.3% of Mexico's GDP. The event is organized by FranquiciasHoy.com, a platform that provides opportunities for business growth and leadership in the franchise industry. The platform offers benefits such as brand positioning in search engines, interviews and video blogs, and brand presence on the site through various formats. The event is part of a series of International Franchise Expo events, which also include the International Franchise Expo in Panama, the International Franchise Expo in New York, the Expo Franchise in Guadalajara, the Expo Franchise in Monterrey, the International Franchise Expo West in Los Angeles, the International Franchise Expo South in Ft. Lauderdale, and the International Franchise Show in London.