Fruit Attraction 2026 is a premier international event for the hortofrutícola sector, taking place from October 6th to 8th in Madrid. The event aims to connect, grow, and lead the global future of the sector, with a focus on commercialization, innovation, quality, and knowledge. It is a key platform for international trade and business development, where the global demand and supply of fresh produce come together. The event is expected to attract over 121,000 professional visitors and 2,400 exhibitors from over 152 countries, showcasing their products and services in an 78,000 square meter exhibition space. The event is organized around major areas such as Fresh Produce, Fresh Food Logistics, and Innovation & Tech, covering the entire value chain of the sector. Key topics include the latest advances in agricultural research and technology, supply chain management, and product innovation. Fruit Attraction 2026 is the primary promotional tool for the hortofrutícola sector, aiming to boost international trade and interaction among professionals from the entire value chain. The event features invited importers from countries such as the United Arab Emirates and China, as well as a star product, the potato. The event is a must-attend for operators, retailers, and professionals seeking to grow and transform their commercial strategies.
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