iGB L!VE London is a two-day event taking place on July 1-2, 2026, at Excel London, catering to iGaming professionals, including operators, affiliates, tech vendors, game providers, and innovators. The event aims to foster trust-based partnerships that drive business growth through high-quality networking, showcasing cutting-edge innovations, and providing market insights. Approximately 15,000 attendees and over 300 exhibitors and sponsors are expected to participate. Seventy-eight percent of visitors believe the show is important for their business, and 70% of attendees are likely to return in 2026. The event is divided into three main sectors: Casino, Sports Betting, and Affiliate. The Casino sector focuses on driving real business growth through product launches and regulatory insights, serving as a mid-year audit for the iGaming ecosystem. The Sports Betting sector provides actionable insights, ready-to-integrate technology, and a chance to evaluate performance before the European football season kicks off. The Affiliate sector offers a platform to secure deals, build meaningful partnerships, and connect with top operators and peers. iGB L!VE features the Sustainable Gambling Zone, the Pulse @ iGB L!VE insights hub, and iGB, a facilitated networking initiative. The event concludes with the iGB Affiliate Awards 2026, honoring top performers across various categories in a refined, cocktail-style evening.
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