In-Store Asia is the premier trade fair in the Indian subcontinent dedicated to retail resources, store design, visual merchandising (VM), and in-store marketing. It is the largest gathering of senior decision-makers from over 5,500 retailers, consultants, service providers, and manufacturers in this domain. As part of the EuroShop Trade Fair Family, In-Store Asia offers unmatched access to emerging investment opportunities and future retail markets, making it the go-to platform for innovation and business growth in the region. The event attracts a target audience of senior decision-makers from the retail industry, including retailers, consultants, service providers, and manufacturers.

The convention features engaging sessions on current retail trends in India and globally, providing attendees with valuable insights and knowledge on the latest developments in the industry. The VM&RD Retail Design Awards celebrate excellence in visual merchandising and retail design, recognizing outstanding work in the field. The VM Challenge is a one-of-a-kind Window Display contest for the VM Community, showcasing innovative and creative store displays.

The event highlights the growing demand for innovative store design, visual merchandising, and tech-enabled experiences in India. The country offers a large and growing market, with a $1.2 trillion retail market projected to exceed $2 trillion by 2032. The event also features over 80 exhibitors showcasing innovative products and services, providing attendees with access to the latest retail solutions and technologies.

Market trends suggest that consumers value the ability to see and touch products in-store, with 46% of consumers considering this an important factor in their purchasing decisions. Additionally, 80% of customers are more likely to buy from brands offering personalized experiences, and 88% of consumers consider sustainability important when making purchases. The event provides a unique opportunity for attendees to learn about the latest retail trends and best practices, and to network with industry peers and experts.