InterCHARM Korea is a global beauty and cosmetics exhibition that takes place annually at the Coex, Seoul, where over 5,800 international buyers from around 50 countries have visited in the past. The event serves as a platform for business networking and market exploration, particularly for potential buyers and key players in the beauty and cosmetics industry. The exhibition is held over three days, from July 1st to July 3rd, 2026, on the 1st and 3rd floors of Coex.
The event features over 500 exhibitors and 800 stands, showcasing a wide range of products and services. The exhibition is organized by Seoul Messe Co., Ltd. and Reed K. Fairs Ltd, with support from the Ministry of Health and Welfare, KOTRA, Korea Cosmetic Industry Association, Korea Cosmetic OEM Association, Gyeongbuk IT Convergence Technology Center, Busan Techno Park, Jeju Techno Park, and Hwaseong Industry Promotion Center.
The exhibition aims to provide a comprehensive 360-degree view of the beauty industry, from personal care ingredients to finished products. The event highlights include a directory of participating companies from 2025, where attendees can find information on exhibitors and their products. The InterCHARM Korea newsletter is also available for subscription, providing updates on the latest news and developments in the beauty and cosmetics industry.
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