The 2024 China (Guangzhou) International Beauty Expo, staged 4-6 March at the China Import & Export Fair Complex, is Asia’s largest and longest-running professional beauty trade fair. More than 3,000 domestic and overseas suppliers will occupy 300,000 m² of exhibition space, divided into 30 themed halls covering skincare, cosmetics, perfume, nail art, eyelash extensions, hair products, packaging, OEM/ODM, beauty devices, medical aesthetics, wellness, and supply-chain services. Organisers expect 500,000 professional visitors from 100 countries, including distributors, franchise owners, salon and spa managers, e-commerce and live-streaming buyers, cosmetic chemists, and investors.

The programme is built around three pillars: trend forecasting, skills upgrading, and business matchmaking. The two-day Global Beauty Trends Summit opens the show, with market-research firm Kantar unveiling the 2024 China Beauty Consumer White Paper and Pinterest forecasting the next big colour stories. Parallel forums on medical aesthetics, scalp care, fragrance culture, and male grooming host regulators, dermatologists, and KOLs to debate safety standards, formulation innovation, and marketing compliance. More than 50 certification classes and live workshops run concurrently, offering hands-on training in Korean semi-permanent make-up, Russian volume lash techniques, and AI skin-diagnostic devices.

A 5,000 m² New Product Launch Zone schedules 150 brand debuts every morning, while the upgraded International Import Pavilion gathers 500 overseas companies from France, Korea, Japan, Australia, and Italy seeking Chinese distribution. A two-night live-streaming festival on Douyin and Tmall Global pairs exhibitors with top anchors for real-time order taking; last year’s edition generated USD 180 million in 48 hours. A dedicated Green Beauty Corridor showcases carbon-neutral packaging solutions and refill stations, aligning with the city’s 2030 sustainability roadmap.

The concurrent China Beauty Awards Ceremony, judged by an academic committee from the China Fragrance Cosmetics Association, will honour the year’s most innovative formulations, packaging designs, and retail channels. Attendees can pre-book 30-minute one-on-one sourcing appointments through the official bilingual app, which also offers indoor navigation and real-time buyer flow analytics. Registration is free for trade visitors before 15 February; onsite tickets cost CNY 100.