Asia's Largest Travel Trade Show 21 - 23 October 2026 Sands Expo & Convention Centre, Singapore is an annual 3-day B2B trade show and convention designed to bring together the key travel industry leaders in the region. The event is organized by Messe Berlin Asia Pacific and convenes international exhibitors and buyers from the MICE, Leisure and Corporate segments. ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region. The show is expected to bring more than 18,000 attendees from the MICE, Corporate, and Leisure sectors. The buyer and exhibitor ratio is approximately 1:1, and the event features exhibitors and participants from over 132 countries and territories, making it the most international travel trade show in the region. Industry leaders praise ITB Asia for its ability to connect people, showcase products, and strengthen relationships. The event features a buyer elite programme and partners with several industry players. A new experience pavilion is launching in 2026 in collaboration with Tripadvisor. The show will be held in Sands Expo & Convention Centre in Singapore from 21-23 October 2026.
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