The Allergy & Free From Show is a dedicated health show focused on the free-from market in the UK, taking place on 9-10 May 2026 at the NEC Birmingham. The event is tailored for individuals who lead a free-from lifestyle due to medical needs or lifestyle preferences, catering to those with allergies, intolerances, coeliac disease, hay fever, or eczema, as well as those who need to avoid gluten, wheat, eggs, nuts, dairy, dust mites, latex, or other materials. The show offers an extensive range of free-from food, drink, health, and lifestyle products and services from established brands and start-ups.

The event features a lineup of notable speakers and chefs, including GB Olympic swimmer and coeliac advocate Becky Adlington, gluten-free expert Becky Excell, Deliciously Ella and Allplants founder Ella Mills, gut health specialist Dr Megan Rossi, and award-winning kids food allergy performer Kyle Dine. The program includes the Inspiration Stage, sponsored by Koko Dairy Free, as well as the Balmonds Skin Hub, the Hormone Health Hub sponsored by Arla LactoFREE, and the Kitchen sponsored by Arla LactoFREE.

The Health & Wellness Zone is another key feature of the event, providing a platform for attendees to engage with various exhibitors showcasing their products and services. Exhibitors are categorized by their offerings, including allergy-friendly products, such as celery-free, crustation-free, and lactose-free items. Some of the exhibitors include Swan Science, Kirsty's, Symprove, Biona Organic, Dr. Schär, Suma Wholefoods, Jennifer Austin Hypnotherapy, Green Chef, Tails.com, Booja Booja, and Big Bear Blondies.

The event is designed to be a fun and informative experience for the whole family, with a variety of activities and features to enjoy. Tickets are now available for the event, which promises to be an essential destination for anyone living a free-from lifestyle.