Licensing Japan is Japan's largest character and brand licensing tradeshow, held inside Content Tokyo, the largest comprehensive show for content creation, production, and more. The event brings together major licensing industry professionals, including licensees and licensing agents from all over Japan, providing a platform for exhibitors to find their agents and partners in Japan and Asia. The tradeshow attracts a wide range of visitors, including product planners from manufacturers and wholesalers, retailers, media, and advertising professionals, as well as licensing agents.

Exhibitors at Licensing Japan include licensors, property owners, and agents representing characters, brands, entertainment, publishing, sports, arts, and designs. The event offers opportunities for business negotiations, licensing partnerships, product development, and tie-ups with media and advertising. Visitors can expect to meet exhibitors from renowned companies such as Bandai Namco Entertainment, Konami Digital Entertainment, NBC Universal Entertainment, and Sony Music Entertainment.

Licensing Japan is not just an event for public relations but a platform for business discussions to generate sales. The event features a variety of exhibitors, including entertainment, media, game, and content distribution companies, as well as leisure and amusement providers, and advertising agencies. The visitor profile includes companies such as Avex Entertainment, Fuji Television Network, and Warner Bros. Japan.

The event is held over three days, and each visitor badge is valid for three days, allowing access to all concurrent shows. Registration is available online, and exhibitors can expect support from the Exhibitor Success Team throughout their exhibit. The event is a must-attend for anyone involved in the licensing industry, providing opportunities for business negotiations, partnerships, and networking with industry professionals.