MAPIC Italy is an annual event in Milan, Italy, that brings together the entire Italian retail real estate community for two days of business opportunities and networking. The event, taking place on May 27-28, 2026, at Rho Fiera Milano, attracts over 2,200 participants, 750 exhibitors, and 30 retailers. The conference features a rich program of content, including 90 conferences, and offers targeted networking opportunities and space to discover commercial properties available in Italy. The event is aimed at retailers, developers, owners, and investors, providing a platform to meet professionals active in the Italian retail real estate market.
The event features several new initiatives, including a Focus on High-Street Retail, which showcases the most important location opportunities in high streets in major Italian cities, and a special Focus on Outlet, which includes the first edition of the "Outlet Summit Italy", a private networking event for key players shaping the Italian outlet sector. Additionally, the event celebrates its 10th anniversary with a special award ceremony for the most important brands and projects of the last decade.
The event also features a Digital Lounge where participants can learn about solutions related to urban regeneration, energy management, and other topics, and a guide to the most important Italian real estate projects, including shopping centers, city centers, factory outlets, retail parks, and stations. The main theme of the event is "Creating value for growth".
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