The marke[ding] event is a trade fair for haptic advertising and visual communication, taking place on April 8, 2027, at the Hofburg Vienna from 9:00 AM to 6:00 PM. The event is aimed at industry-end customers, with a focus on professionals in the advertising and marketing sectors. The target audience includes decision-makers and specialists looking for innovative solutions in haptic advertising and visual communication.

The event features a range of exhibitors showcasing their products and services, with a focus on creative and innovative approaches to haptic advertising. The program includes opportunities for attendees to network with exhibitors and learn about the latest trends and developments in the industry.

The event's goal is to provide a platform for exhibitors to connect with potential customers and showcase their products and services. The organizers aim to create an environment that fosters creativity, innovation, and networking.

The topics covered at the event include haptic advertising, visual communication, and creative approaches to marketing and advertising. The format of the event includes exhibitions, networking opportunities, and presentations.

Exhibitors can secure their stand as of now, while attendees can register for a free ticket from February 2027. The event is organized in collaboration with six co-organizers and supporting agencies. Only industry-end customers are eligible to attend, while advertising article dealers and resellers are excluded.

The event's theme is "Sinnovation durch Sinnspiration," emphasizing the importance of creative and innovative approaches to marketing and advertising. The event provides a unique opportunity for attendees to learn about the latest trends and developments in haptic advertising and visual communication, and to connect with potential suppliers and partners.