Marketing Analytics Summit is a 2-day conference for digital analytics trailblazers and marketing professionals, taking place from April 28-29, 2026, at the Hilton Santa Barbara Beachfront Resort in Santa Barbara, CA. The event features workshops on April 27 and 30, 2026. The conference is the 25th anniversary edition of the summit, which has been sharing marketing analytics wisdom since 2002, accelerating 20,000 careers and launching 100 start-ups. The event is the origin of the Digital Analytics Association and has hosted 1,500 speakers, with 85 conferences held in 20 cities worldwide. The summit is a must-attend event for marketers, analysts, and data scientists, offering a unique opportunity to learn from industry experts and network with like-minded professionals. The conference features a diverse range of speakers, including Director of Data Intelligence & Analytics, Julie Hoyer, Analytics Lead, Liz Nichols, Sr Manager Digital Analytics, Seojoon Oh, Senior Product Manager, Marty Weintraub, Co-Owner & Founder, Tim Wilson, and Co-founder, Head of Solutions. The program includes presentations, workshops, and networking opportunities, providing attendees with a comprehensive understanding of the latest marketing analytics trends and best practices. The summit is an intimate, data-rich, and networking-heavy conference, offering a perfect blend of super-technical and higher-level presentations, with plenty of opportunities for fun interactions with other attendees.
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