PBC BABY Expo, Melbourne’s flagship early‑parenting event, takes place over two days at the Melbourne Convention & Exhibition Centre on Saturday 4 July and Sunday 5 July 2026, from 10 am to 4 pm. The venue’s doors 9 and 10 open to a bustling marketplace that hosts Australia’s largest collection of baby‑related brands under one roof. Visitors can shop for prams, strollers, cots, bassinets, baby carriers, car seats, feeding and sleep products, playmats, toys, clothing and accessories, all at exclusive expo‑only prices.

Targeted at expectant parents, new parents, grandparents, caregivers and anyone interested in early childhood, the expo offers a blend of retail, education and hands‑on experience. A resident midwife and a roster of parenting professionals lead free talks and classes covering topics from pregnancy to post‑natal care, babywearing, feeding techniques, sleep strategies, and developmental milestones. These sessions are designed to equip attendees with knowledge and confidence for the journey from bump to birth and beyond.

A highlight of the event is the Pram Test Track, where visitors can push, park and compare a wide range of pram brands in a realistic setting. The test track allows parents to experience the handling, maneuverability and comfort of different models before making a purchase decision. In addition to the test track, the expo features a Baby Carrier Hub that showcases the latest innovations in babywearing and carrier technology.

The program includes a curated exhibitor directory, free talks and classes, and a range of fun facilities to keep families entertained. Attendees can explore the latest product innovations, receive expert advice, and take advantage of the largest number of brands and the most extensive range of baby and nursery essentials available at a single event. The expo’s goal is to provide a comprehensive, supportive environment where parents can shop, learn, and connect with experts and peers, ensuring they leave with both the right products and the knowledge to use them effectively.