The Private Label – Discover Events will take place from 25-28 November 2026 at the Istanbul Fair Centre. This event is the second edition of the Private Label Products and Services Area, aiming to strengthen Turkey's rising role in the private label sector. The event will bring together producers, suppliers, and retailers from around the world to showcase Turkey's production capacity and trade potential in global markets. The Private Label Products and Services Area will be a one-stop-shop for visitors to discover new products and trends. The event will feature over 110 professional visitors from more than 110 countries, including supermarket and hypermarket buyers, retailers, pharmacy owners, big-box store buyers, importers and exporters, producers, consultants, sales agents, packaging and design experts, and certification bodies. The event will be held simultaneously with the Helal Expo 2025 International Trade Fair, the Natural, Organic, and Vegan Products and Services Area, and the Health Fair. The Private Label Products and Services Area will offer visitors the opportunity to access a wide range of innovative products and services in a single platform. By visiting the Private Label Products and Services Area, visitors can quickly identify opportunities and make informed decisions about which products and services to invest in, saving time and resources. The event will feature various product categories, including food and beverages, packaging, and services, such as baby food, drinks, bread and baked goods, dairy products, sweets, fish and seafood, frozen foods, fruits and vegetables, healthy nutrition, meat and poultry, oils, sauces, and spices, ready-to-eat meals, canned goods, snacks, and confectionery, carton packaging, flexible packaging, plastic packaging, and labeling. Additionally, the event will cover the healthcare and beauty sector, featuring baby care products, skin care products, hair care products, oral and dental hygiene products, adult hygiene products, cleaning products, household and kitchen products, paper and foil products, kitchen cleaning supplies, detergents, room sprays and fragrances, pest control products, kitchen utensils, home textiles, pet products, pet food, pet accessories, toys, cat litter, and pet supplies. The event will also focus on the services and supply chain sector, featuring private label agencies, consulting firms, country organizers, certification bodies, industry publications, packaging and filling machine m