Reed Gift Fairs is a retail trade event that has been a leading platform for over 50 years, providing Australian retailers with an opportunity to source new and exciting wholesale products across various categories. The event features a diverse range of products, including Gift & Lifestyle, Home & Décor, Fashion & Accessories, Kids & Family, Beauty & Wellness, and Garden & Outdoor Living. With two national events held annually in Melbourne and Sydney, the fair attracts over 18,000 retailers, designers, and stylists who come to discover the latest trends and products to keep their customers returning for more.

The event showcases major Australian wholesale brands and provides a platform for exhibitors to connect with new stockists. Reed Gift Fairs is a community that values innovation, quality, and creativity in the retail industry, making it an essential platform for retailers to stay ahead of the competition. The event features a wide range of products, allowing visitors to see, touch, and feel the latest trends and new products across various categories.

The Reed Gift Fairs Stand Awards recognize and celebrate the most outstanding displays, with criteria focusing on elements like space utilisation, lighting, merchandising, and visual impact. Past events have seen exhibitors create captivating and immersive stands that have enhanced the overall event experience. Industry insights and expert advice are also provided through sessions and presentations, such as "How to Meet Small Business Challenges Head-On in 2024," which helps retailers identify and overcome obstacles.

The event is a must-attend for any retailer, with past visitors praising the wide range of products on offer, the efficiency of the event, and the opportunity to connect with existing suppliers and discover new ones. Reed Gift Fairs is a platform that brings together a diverse community of people from various backgrounds, making it a welcoming and inclusive environment for all. The event is committed to sustainability, being a founding member of the Net Zero Carbon Events pledge and aiming to be net zero by 2040.