The Saudi Entertainment and Amusement Expo (SEA Expo) is a leading international event that brings together professionals from the entertainment and attraction industry under one roof. The expo will take place at the Riyadh Front in Saudi Arabia from August 30 to September 1, 2026, and is expected to attract over 12,000 visitors. The event will feature over 350 exhibitors and 75 speakers, including industry experts and thought leaders. The expo is organized by dmg events, a leading organizer of face-to-face events and publisher of information services.

The SEA Expo aims to unite the global entertainment industry in Saudi Arabia, providing a platform for industry professionals to connect, collaborate, and drive innovation. The event is supported by strategic partners, including the General Entertainment Authority, the Ministry of Investment, and other key stakeholders.

The expo will feature a range of topics, including rides, water-related equipment and supplies, facility, grounds, and participatory equipment, games and devices, family entertainment and amusement facilities, security equipment and safety consultancy, and food and beverage. The event will showcase the latest innovations and solutions for the entertainment and attractions industry, providing a unique opportunity for attendees to discover new products, services, and technologies.

The SEA Expo will feature a range of activities, including keynote speeches, panel discussions, and networking sessions. The event will also provide a platform for exhibitors to showcase their products and services, and for attendees to establish new connections and partnerships.

The expo is expected to be a major platform for the entertainment and attractions industry in Saudi Arabia, with the country's Vision 2030 driving the growth and development of the sector. The event is expected to attract industry professionals from across the Middle East and Africa, and will provide a unique opportunity for attendees to connect with global leaders and innovators in the industry.

The SEA Expo will be held at the Riyadh Front, a state-of-the-art venue located in KSA, and will provide an unforgettable experience for industry professionals. The event is expected to be a major success, with over 12,000 visitors, 350 exhibitors, and 75 speakers.