SIAL China is Asia's largest food and beverage trade fair, serving as a launchpad for companies looking to expand abroad and inspire food businesses through sharing valuable insights and trends, connecting exhibitors and buyers, hosting industry-recognized events, and celebrating innovation. The event targets global food and beverage professionals, including exhibitors, buyers, and industry experts.

The event features a range of activities, including the SIAL Global Food Industry Summit, which gathers 400+ global and worldwide industry experts, leading enterprise representatives, and attracts 12,000+ professionals to convey the most cutting-edge F&B news and trends. The SIAL Innovation showcases groundbreaking products selected by an independent global jury to define the future of taste.

SIAL China takes place in two locations: Shanghai and Guangzhou. The Shanghai edition, held at the Shanghai New International Expo Center from May 18-20, 2026, features a 365-Day Sourcing Portal & Exhibitor Directory, allowing visitors to access the official exhibitors and products, identify target partners, locate key products, and maximize their networking efficiency. The event also includes the Top Pizza International by SIAL, International Horeca & Catering Supply Chain, and SIAL Elite Hour, an invitation-only networking reception for the world's most influential F&B buyers.

The Guangzhou edition, held at the Poly World Trade Center Expo from September 3-5, 2026, is the Exclusive Gateway to Southern China's F&B market, serving as a high-growth gateway linking the vibrant Greater Bay Area with the vast markets of Southeast Asia. The event features the Match Me, a precision-driven trade engine that facilitates pre-qualified, face-to-face meetings using an AI-enhanced system, and the Top Buyer Program, an exclusive, invitation-only initiative for the most influential procurement decision-makers.