The SIRHA Budapest exhibition is a trade fair for the food industry and the HORECA sector, targeting professionals from the hospitality, confectionery, bakery, and gastronomy sectors in Central Europe. The event took place at the HUNGEXPO Budapest Congress and Exhibition Center for the seventh time. The exhibition featured a stronger professional attendance and increased visitor numbers, with exhibitors reporting satisfactory results. The event offered a platform for industry professionals to gather, network, and showcase their products and services. The program included various activities, such as the International B2B Matchmaking and Partner meeting, which facilitated business connections and partnerships. The event also featured the Innovation Product Competition 2026, recognizing innovative products and services in the industry. The exhibition offered a range of services, including online exhibitors' system, product groups, and services for exhibitors, as well as a hosted buyer program to facilitate business meetings. The event also featured a guest of honor, ITA International, and a list of exhibitors and programs for the 2026 edition. The exhibition was accompanied by a comprehensive program, including the METRO program offer, program calendar, and a range of services, such as decoration, event technology, and catering.
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