The Spring Fair 2027 is the retail industry's number one wholesale home, gift and fashion trade event, welcoming over 38,000 visitors to the NEC Birmingham for four days in February. The event showcases the latest products, trends, and industry-leading insights from more than 1,500 suppliers across various sectors. The exhibition is designed to be a "shop for shops" experience, where buyers can browse, feel, and experience new products, trends, and industry insights, making long-lasting connections and recharging their retail know-how for the year ahead.

The event features various sectors, including Home, Living & Décor, Christmas, Festive & Floral, Housewares, The Summerhouse Edit, Glee, Beauty & Wellbeing, Gift, Greetings, Party & Celebration, Kids, Toys & Play, Fashion, Everyday, Design, and Taste. Each sector offers a curated collection of products, including decorative interiors, occasional furniture, décor, kitchenware, dining ideas, homewares, gifts, and more.

The event also features keynote speeches and seminars from successful names in the industry, focusing on topics such as sustainability, social commerce, and retail insights. These sessions are free of charge and operate on a first-come, first-served basis, with specific workshops requiring pre-booking through the show website.

The Spring Fair is a valuable platform for exhibitors to showcase their products, connect with buyers, and build relationships with industry peers. The event's 75 years of retail expertise have earned it a reputation as a trusted and leading wholesale trade show, attracting a diverse range of suppliers and buyers from across the retail industry.