The Sweets & Snacks Expo is a leading business event in the confectionery and snack industry, taking place at the Las Vegas Convention Center from May 19-21, 2026. The event brings together brands, buyers, brokers, suppliers, influencers, and more to discover the latest trends, products, and innovations in the industry. The target audience includes retailers, manufacturers, distributors, and industry leaders, with over 16,000 attendees expected.

The event features a wide range of speakers, including industry experts, innovators, and thought leaders, who will share their insights and expertise on various topics, including emerging packaging and flavor trends, retail strategy, and shopper behavior. Some of the key speakers and events include the Most Innovative New Product Awards, which recognize the best new products in the industry, and Distributor Connect, a networking event designed for brands looking to grow their business through distributors.

The program includes a variety of formats, including keynote speeches, panel discussions, workshops, and product showcases. The Supplier Showcase, held on May 18 and 19, provides a unique opportunity for suppliers to connect with buyers and showcase their products. The event also features a range of networking opportunities, including the Distributor Connect event and the Influencer Experience, which provides content creators with exclusive access to the show floor and opportunities for brand collaborations.

The goals of the Sweets & Snacks Expo include providing a platform for industry professionals to learn, grow, and connect, and to showcase the latest trends and innovations in the confectionery and snack industry. The event covers a range of topics, including product development, packaging, ingredients, equipment, and business services, and provides attendees with access to the latest insights, tools, and strategies to help them succeed in the industry.

The event is expected to attract over 16,000 industry leaders, including retailers, manufacturers, distributors, and industry experts, and will feature over 1,000 manufacturers and 16,000 industry leaders. The Sweets & Snacks Expo is organized by the National Confectioners Association and has a range of sponsors, including Ferrero, Mars, Storck, and Hershey.