The Pub Show, running 5 – 7 April 2027 at Excel London, is positioned as the sole dedicated trade event for the UK pub sector and forms a central part of Food, Drink & Hospitality Week. Over three days the exhibition brings together 25,000 verified trade visitors whose combined purchasing authority exceeds £1.06 billion, offering brand owners and suppliers direct access to senior decision‑makers actively seeking new products and innovations. The target audience includes pub and bar owners, managers, chefs, procurement directors, and other operators responsible for purchasing and menu development across the UK hospitality landscape.

The event’s format blends a large show floor with a dedicated Taproom, six co‑located industry gatherings, and three full days of face‑to‑face networking. Exhibitors can showcase a broadened range of product categories, with a particular emphasis on competitive socialising and experiential offerings. Sponsorship packages are available to amplify brand visibility before, during, and after the show, while the badge grants unlimited entry to all seven events that comprise Food, Drink & Hospitality Week, creating cross‑event exposure for participants.

A robust speaker programme underpins the trade show, featuring industry leaders from across the supply chain. Highlights include Dan I’Anson, Commercial Director at Everleaf Drinks; David Chenery, Director of Reassemble; David Wolanski, Founder of Chick’n’Sours; Adam Handling MBE, chef and owner of the Adam Handling Restaurant Collection; Adam Johnson, owner of The Plough/Deathrow Sandwiches; Adrian Norman, Founder and CEO of UniteVerse; Alan Armstrong, Fractional Marketing Director at Spaceman Marketing; Alex Chapman, CEO of DECON; Alex Chatwin, Founder of LX PR; Alex Hyde, Food Scientist/Nutritionist at Flourish Food Science; Alex Irving, Founder of LX PR; Alice Bowyer, Director of Food and Drink at Butcombe Group; Alison Battisby, social‑media consultant and founder of Avocado Social; Andrea Zick, researcher and ESG expert at UK Food Systems Centre for Doctoral Training; Anna Sebastian, founder of Anna Sebastian Hospitality; Austen Bushrod, Director of Procurement at Splendid Hospitality Group; Bruce Isaacs, Co‑founder of Smart‑Training Ai; Cameron Holder, Head of Commercial, Sustainability & Projects at Wahaca; Cara Watson, Don Julio & Casamigos Brand Ambassador for Diageo; Cassie Davidson, MBA, FBII, Founder of Kith & Kin Hospitality; Charles Banks, Director & Co‑Founder of thef