The Tire Cologne is a central B2B platform for the international tire and wheel industry, serving as a meeting point for manufacturers, retail trade, and service providers from around the world. The trade fair takes place from June 9-11, 2026, in Cologne and provides a venue for the exchange of ideas, information, and specialized orientation within the industry. The focus is on content with clear market relevance, with a range of features including the INNOVATION LAB, WALK OF SERVICES, and TIRE STAGE. The INNOVATION LAB highlights future themes of the tire industry, covering sustainable materials, new production processes, and the circular economy along the entire value creation chain. The WALK OF SERVICES bundles solutions for workshop equipment, services, software, and processes that support the work routine in the retail trade and workshop. The TIRE STAGE features lectures and discussions providing insights into technological, regulatory, and strategic developments of the industry. The trade fair is characterized by internationality, clear thematic guidance, and an environment that enables knowledge transfer, providing orientation in a market in transition. THE TIRE COLOGNE is proving to be the most important source of inspiration for the industry, with a comprehensive range and international focus, sending a strong signal in favor of safe and sustainable mobility in society. The trade fair offers a comprehensive overview of the entire industry with its themed worlds, including workshops/automotive services and retreading/recycling in the Circular Economy area. The event features 433 exhibitors from 35 countries, 14,400 visitors from 109 countries, and a 46,600 sqm hall area, with 79% of visitors being international trade visitors.