Toy & Hobby China 2026 is a three-day exhibition to be held from April 9 to 11, 2026, at the Shenzhen World Exhibition & Convention Center in China. The event is a launchpad for brands to tap into China's growing market of trendy toy consumers, with a focus on serving domestic and international manufacturers and buyers. The exhibition is part of the 38th Shenzhen International Toy & Hobby Fair, which will be held concurrently with Baby & Stroller China and Licensing China. The event is expected to attract 130,000 sqm of gross exhibition space, 1,453 exhibitors from 8 countries and regions, and 72,330 visitors from 79 countries and regions.
The Trendy Toys and Collectibles zone will feature various trendy and collectible toys, including blind boxes, garage kits figures, ball jointed dolls, and cotton dolls, targeting consumers aged 14 and above. The zone will also showcase products that have expanded beyond traditional children's toys into the trendier realm, such as building blocks, plush toys, alloy car models, and remote control vehicles.
Pre-registration for the event is now open. Exhibitors can choose from standard booth packages or raw space options, with prices starting at RMB 1,450 per sqm for raw space and RMB 1,900 per sqm for standard booth packages. The packages include various amenities, such as a fascia, table, chairs, power socket, spotlights, and a garbage bin.
The event is expected to be a major platform for business opportunities, with a focus on China's growing market of trendy toy consumers.
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