The TRAFS 2026 event is a 20th edition of a B2B platform that aims to unlock trade, investment, and innovation opportunities across ASEAN's food and hospitality markets. The event will take place in a location not specified. The target audience includes international brands, buyers, importers, and key operators from around the globe. The market is expected to experience sustained growth, reaching a market value of US$116.9 billion in 2026, driven by rising consumer spending, a booming tourism sector, and increasing demand for innovative and quality products. The event will connect exhibitors directly with the people who matter, creating meaningful connections and tangible business outcomes. Exhibiting at TRAFS 2026 is considered an investment in a company's future, providing access to the fastest-growing market, opportunities to meet qualified buyers and partners, launch and elevate a brand, and gain unrivaled exposure through international media and network coverage. The event is co-located with the Pub Bar Asia 2026, offering additional opportunities to expose products to the entertainment industry.
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