The Universal Tourism Exhibition (UTE) is a prominent outbound and domestic tourism trading platform organized by Beijing Golden Sunshine Conference and Exhibition Co., Ltd. It is the largest-scale and longest-duration travel expo globally, hosting events in 30 cities across China, with a total of 107 editions since its inception in 2010. The exhibition adopts a touring format, with each event spanning a single day in a specific city. UTE attracts exhibitors from over 118 countries and regions, including the United States, Canada, Australia, New Zealand, and many others. The event provides a platform for domestic tour wholesalers, domestic and international tour operators, hotels, resorts, tourism platforms, and cruise lines to engage in meaningful exchanges. The UTE Outbound Tourism Exhibition specifically caters to Chinese outbound travel agencies, online customer acquisition platforms, educational and customized travel providers, MICE industry players, and international tour operators, hotels, resorts, tourism platforms, cruise lines, and various other tourism-related entities. The exhibition features a dedicated B2B communication platform, allowing participants to exchange business cards and promotional materials. The event has attracted a large number of professional visitors, including outbound travel agencies, tour operators, customized travel providers, business travel companies, and industry associations. The exhibition has a wealth of resources from Chinese outbound travel agencies, online customer acquisition platforms, incentive travel, exhibitions, educational travel, family travel, PR and event planning companies, and storefronts. The UTE has hosted events in cities such as Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Nanjing, Changsha, Shenzhen, Kunming, Wuhan, Zhengzhou, Taiyuan, Shenyang, Qingdao, Hangzhou, Fuzhou, Chongqing, Xiamen, Hefei, Nanning, Guiyang, and others. The exhibition has also featured live streaming and photo live broadcasts in various cities, including Shenzhen, Kunming, Hangzhou, Qingdao, Changsha, Wuhan, Chengdu, and Guangzhou. The event has become a valuable platform for the tourism industry, facilitating meaningful business interactions and creating opportunities for growth and development.