Blühendes Österreich is a trade fair that takes place from March 27-29, 2026, at the Messe Wels in Austria. The event is a must-visit for anyone looking for inspiration and ideas for their next vacation or leisure activities. The fair showcases the best of Austria's tourism industry, with a wide range of exhibitors from Austria and neighboring countries offering the latest trends and products. Visitors can expect to find everything from wellness retreats and city breaks to action-packed outdoor experiences.

The fair features a total of 17,000 square meters of exhibition space, with over 200 exhibitors showcasing their products and services. The event is divided into several areas, including the "Schaugärten" (show gardens), which are the heart of the fair and feature a new and modern design. The show gardens are designed by leading garden designers from Upper Austria and showcase a wide range of garden concepts, from elegant lounge and design gardens to natural and relaxing oases.

One of the highlights of the fair is the "Fernträume" (far-off dreams) section, which features international garden styles and designs from around the world. Visitors can experience a taste of exotic destinations like the Mediterranean, Ireland, and Cuba, and get inspiration for their own garden design.

The fair also features a "Pflanzenraritätenmarkt" (rare plant market), where visitors can find unique and exotic plants, as well as a Bonsai exhibition, which showcases the art of miniature gardening. The "Kräuterbühne" (herb stage) features expert advice on growing herbs, vegetables, and medicinal plants in one's own garden or on the balcony.

The fair also includes a "Floristik & Handwerkskunst" (floristry and craftsmanship) section, which features a landeslehrlingswettbewerb (regional apprentice competition) for florists, as well as master floristry presentations showcasing the art of flower arrangement.

Other highlights of the fair include "Grillendes Österreich" (grilling Austria), which features high-quality grills, outdoor kitchens, and accessories, as well as a Weber hobby grilling championship. Visitors can also enjoy live cooking demonstrations and get inspiration for their own grilling experiences.

The fair also features a number of exhibitors showcasing their latest products and innovations, including AHERZ, a handcrafted bean-to-bar chocolate manufacturer from Austria. AHERZ offers a unique and sustainable approach to chocolate-making, using high-quality cocoa be