WEPACK 2027 is positioned as the flagship event for the global packaging sector, drawing more than 100,000 visitors and 1,500 exhibitors across a 120,000 sqm exhibition space. The programme is structured as an 8‑in‑1 mega show, integrating seven specialized exhibitions—SinoCorrugated, SinoFoldingCarton, DPrint, New Label Industry Expo, SinoPaper, Plant Fiber & Food Packaging Manufacturing Tech Expo, and PACKCON—alongside the InnoLabel Expo. Each segment focuses on a distinct pillar of the packaging value chain, from raw material sourcing and manufacturing technology to end‑use applications and digital solutions.

The target audience spans upstream raw‑material suppliers, mid‑stream manufacturers, downstream brand owners, designers, and R&D professionals. Over 7,000 overseas professional buyers and 2,000 overseas agents attend, supported by more than 100 industry media and associations. The event’s format combines large‑scale exhibition pavilions, vertical matchmaking sessions, and industry‑specific trade platforms, enabling direct interaction between label printers, flexible packaging producers, carton manufacturers, and key decision‑makers in sectors such as food & beverage, tobacco, pharmaceuticals, electronics, and healthcare.

Key topics include the future of corrugated manufacturing, advanced folding‑carton production lines, cutting‑edge digital printing pre‑press and post‑press technologies, high‑tech label production equipment, and sustainable raw‑material sourcing. The Plant Fiber & Food Packaging Expo highlights plant‑fiber pulp molding, food‑contactable packaging equipment, and new materials, while PACKCON showcases innovative container designs across paper, plastic, metal, and glass. The InnoLabel Expo creates a vertical supply‑demand channel, presenting the latest label printing technologies and fostering direct connections with end‑user R&D teams.

WEPACK’s overarching goals are to accelerate business model innovation, expand international market presence, and promote sustainability across the packaging ecosystem. By harnessing the synergy of upstream and downstream players, the event positions Shanghai—China’s commercial hub and gateway to Asia—as the epicenter of global packaging trade. The venue, the Sino‑German joint Shanghai New International Expo Centre (SNIEC), boasts a 70 % occupancy rate, a 20‑year legacy of hosting international trade shows, and an annual footfall of nearly 7 million visitors across 300,000 m² of exhibition space.

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